Strike It Big: How to Form a Bowling League for Your Bowling Alley

You’re ready to spread your business wings in 2020. And you can’t think of a better way to strike it big than with one of your favorite pastimes: bowling.

That is, you’re ready to develop your own community bowling alley.

But creating a bowling alley is only one part of the equation for achieving true success in this industry. The other part? Creating your own bowling league as well.

Not sure how to create a bowling league? No worries. Here’s a rundown on how to form a bowling league and leverage it to attract more visitors to your bowling alley.

Let’s get started!

Focus on Bowling League Logistics

As you plan your bowling league, you’ll first want to figure out all of your league logistics. For instance, first, decide on an established length and schedule for the league.

Next, come up with an award budget. Then, decide on a price point for award fund contributions, games, and shoe rental each week.

Recruit League Members

Once you’ve worked out your league logistics, start searching for people to participate in your league. These may be people who enjoy some friendly competition and the exercise opportunities that bowling affords.

You could, of course, start with people you may already know. These individuals might include family members, friends, or church members who’d be interested in forming bowling teams to compete in your league.

In addition, you can seek out league participants by posting an advertisement on social media or in a newsletter for your bowling alley. 

Remember in your posting to share that your league isn’t just for expert bowlers — it’s for anyone and everyone. This will get people of all skill levels interested in joining your league. 

Social Media

When it comes to social media, consider sharing information about your league on Instagram, Snapchat, Twitter, and Facebook. These platforms have user-friendly tools for making picture sharing simple.

While working with social media, be sure to use plenty of hashtags to expand your posts’ reach. For instance, use #spare, #strike, #bowlingnight, and #bowling.


A newsletter is an extremely effective tool for promoting your new bowling league. In your newsletter that you send out to existing or prospective customers, include your bowling times and days. Also, include the special nights you’ll be hosting for members of the bowling league.

Also, don’t forget to share upcoming bowling league tournament information. And once a tournament is over, share the competition’s results to drum up excitement about the league.

Make sure that you also tell your newsletter readers how to go about signing up for your league in the future.

Additional Bowling League Advertising Options

Placing posters or fliers on a physical or online community billboard is another way to draw more people to your bowling alley and new bowling league.

Also, consider promoting your league at the bowling center itself. For instance, post the bowling times for your league in an area that is conspicuous.

A bulletin board can also come in handy for highlighting which team has how many points each week. This is a great way to keep your league participants engaged. In addition, it will attract casual bowlers’ attention and perhaps inspire them to join your league.

Furthermore, if you plan to hand out prizes and trophies, make room to display this information on your center’s walls. This will further pique occasional bowlers’ interest. In addition, it will show the competitive bowlers in your alley that your league program is a quality one. 

Additional Tips for Creating a Bowling League

When creating your bowling league, people who are interested in participating may end up not doing so for fear of a lack of time. Therefore, consider creating a “shorty” bowling league that will run for fewer than 36 weeks.

For instance, you could make your league go for between 12 and 16 weeks. Ideally, your league’s number of weeks should match the number of league teams participating. This will allow every team to play against every other team one time at least.

Also, consider offering record-keeping assistance for your league teams. You’ll want to track match statistics, team statistics, and individual statistics for reporting purposes. This will make participating in the league even easier for your teams.

In addition, you might want to offer special pricing or discounts for practice bowling games for league members throughout the week.

When it comes to competitions, consider setting up smaller competitions each week as well. For instance, you can hold a competition for the best individual score or the best team score of the week. This will give team members something exciting to look for every week.

How We Can Help

In addition to providing pointers on creating your own bowling league, we offer a wide variety of services for both current and aspiring bowling alley owners.

For instance, we can construct a brand-new bowling alley for you. We can also help with designing and planning your new alley lanes.

In addition, we can modernize or refurbish existing bowling alley’s lanes. We can even help you with the process of relocating your alley lanes.

Our company additionally offers various bowling alley equipment options to suit your unique needs. For example, you can take advantage of our glow bowling equipment and bowling alley seating.

Get in touch with us to learn more about how we can help you to achieve your goals as a bowling alley owner in 2020 and beyond.

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